Well established Personal Brand makes it lot easier to find secure highly paid jobs, get quick promotion, create influence on top management and customers. Branding for yourself is all about making yourself stand out from the rest of the crowd, reflecting your unique strengths clearly within your company, society, across industry, social media, news, job-sites, etc.

Why you need Personal Branding?

A personal brand is a marketing strategy to promote yourself and your career. Your personal brand is essentially marketing yourself and your career expertise. It reflects what you stand for, what you’ve accomplished, and what you’re capable of achieving. Having a personal brand can provide you many benefits when it comes to finding a new job and staying relevant in your career.

Whether you’re looking for new job, promotion, build better customer relationships, growing your professional network, enhance your career, you need to establish positioning in the minds of your target connections. Hiring managers continuously look for potential candidates on websites, LinkedIn, and professional online associations. Personal branding lets potential employers know that you’re goal-oriented and have a master plan for your career a focused strategy to achieve your goals.

How to Create Your Personal Brand?

The first step towards creating your personal brand is self awareness and finding most unique strength within you. Get some personality assessment test done. Learn unique strengths, develop identity, enhance personal brand. Becoming self aware and knowing your strength will help you to focus and grow your personal branding efforts.

To know more about yourself and becoming self aware ask yourself a few questions and list down answers.

1. What motivates you to get up in the morning?

2. Why are you unique?

3. What are you passionate about?

4. What stops you sleep early?

5. What worries you mostly?

6. What others like in you?

7. What makes you feel good?

8. What drives you?

9. What is purpose of your life - your vision?

10. Where you want to see yourself next year in the same month?

When you start answering these questions your personal brand will start emerging and take shape and make you discovered your core values. Draft your personal vision statement. Your vision statement will help you with a direction and guide you focus and stay away from daily distractions. It will keep you in check as you continue your search and promote yourself.

How to promote your personal brand?

Social Media Marketing

Make a good social media marketing profile to attract attention of recruiters. Use LinkedIn, Facebook, Twitter, and other platforms to craft and display a professional profile that’s frequently updated with information about your professional assets. Use the same profile photo and color schemes, background photos across all networks for easy identification.

With so many different social media tools available today, your online presence will likely look different depending on the medium you choose. While your story should match across all platforms, once you know where your targeted audience is most likely to turn, you can redouble your efforts in telling your best story there.

Additionally, if you want one of your sites or profiles to be exclusively for friends and family, adjust your privacy settings to ensure that potential employers don’t stumble upon any information that could potentially harm your chances of landing a job. Here are some platform-specific tips to help you effectively craft your personal brand online.

Make sure your bio information is listed the same on all sites. It should be noted, though, that certain platform fit different career fields better than others. Below is a breakdown of how some of the leading sites can benefit job seekers, where applicable.

Personal Website

Establish your own website, blog, or splash page like and showcase your expertise. What better way to show what you know than to create your own content? Providing a professional blog or website with insightful posts and information that’s relevant to your targeted industry shows you’ve done your homework when it comes to nourishing a personal brand.

Email Marketing and Digital Marketing

Digital marketing makes use of digital mediums like the internet as well as mobile phones and display advertising. The various digital marketing techniques are search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-mail marketing, display advertising.

A good PDF CV, Video CV

Make a good CV in word, pdf, ppt, video to showcase your profile summary, achievements, employment history, academic background, main projects, references. Carry over key branding statements from your social media and website for the ultimate in consistency.

Elevator Pitch

A 1 minute introduction about you is most important and must be practiced everyday. That is your personal branding statement, USP and quote to be mentioned across all communication channels. Almost 90% employers say a personal statement or elevator pitch is important when evaluating a candidate.

Good Luck for your Personal Branding efforts. Grow your demand, price, and values. Contact us for more details become partner join us.

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